To mark the biggest Super Bowl ever celebrated by the National Football League, Levi’s Lot repurposed shipping containers to create a high-quality, unified fan experience that showcased Levi’s growing influence and presence within the NFL.  The two-story pop-up at Super Bowl City served as a retail outlet for consumers to purchase limited edition NFL products as well as a functioning bar and lounge where attendees could escape from the crowd and enjoy unobstructed views of Super Bowl City during the day and music from local DJs at night.