The Dell Experience engages attendees through continuous encounters of rich and meaningful tech-based interactions that encompass the focal point of empowering Dell customers and driving innovation. The curvilinear layout produces a revolving experience that continually fosters explorative opportunities and encourages attendees to get up close and personal with Dell products. Large monitor displays throughout the space highlight product demos and drive awareness and excitement around best-in-class products.
Roles and Responsibilities
Environmental Design Lead
Agency : MKTG
Creative Direction : Zak Brazen
Environmental Design : Daniel Whipple
Graphic Design : Danielle Jackson