Dell IFA

The Dell Experience engages attendees through continuous encounters of rich and meaningful tech-based interactions that encompass the focal point of empowering Dell customers and driving innovation.    The curvilinear layout produces a revolving experience that continually fosters explorative opportunities and encourages attendees to get up close and personal with Dell products.  Large monitor displays throughout the space highlight product demos and drive awareness and excitement around best-in-class products. 

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Location

Berlin, Germany

Client

Dell

Year

2017

Roles and Responsibilities

Environmental Design Lead

Credits

Agency : MKTG

Creative Direction : Zak Brazen 

Environmental Design : Daniel Whipple

Graphic Design : Danielle Jackson

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