Open and inviting the Yahoo Plaza boasts a sensory experience filled with vibrant, dynamic and ever-changing content. Created to accommodate interchangeable elements, the interactive lounge works with different mall formats and can be effortlessly reconfigured to accommodate activation calendar events. At every turn, the thoughtful, innovative layout maximizes space and creates an oasis style experience for mall goers that facilitates the forging of a meaningful and emotional connection to GGP and Yahoo.
Roles and Responsibilities
Agency : MKTG
Creative Direction : Rob Deal
Environmental Design Lead : Emmit Aiello
Graphic Design : Danielle Jackson