Levi's 501 Day

The best way to celebrate the birth of the Blue Jean was to throw a party.  One that honored a true icon in fashion and what it means to be an individual.  Live music, a custom parklet, and indigo dying workshop created an atmosphere that celebrated the ultimate canvas of co-creation for millions of wearers around the globe.  Commemorating this milestone, Levi’s partnered with FIDM to design a unique collection of 501 jeans that were displayed in a unique way within the Third Street Promenade store. 

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Location

Santa Monica, CA

Client

Levi's

Year

2018

Roles and Responsibilities

Environmental Design Lead

Credits

Agency : MKTG

Creative Direction : Michi Ohira

Environmental Design : Kaden Wilson 

Graphic Design : Kim Wu

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