For the largest annual industry event at HubSpot, we created a space that aimed to surprise, delight, educate and inspire attendees through an array of narrative touchpoints and hybrid experiences. With a deep understanding of attendee motivations we transformed what could have been just another conference into a celebration of finding a greater purpose in all that they do.
Roles and Responsibilities
Environmental Design Lead
Agency : Jack Morton
Creative Direction : Alex Esguerra & Christine Capelli
Graphic Design : Jason McDade