Our stage concept for the 2022 World Wide Conference takes physical form in the main hall where giant arches ascend through the ceiling, embracing the audience in a warm glow and welcoming smile. The dramatic perspective accentuates the three legs of the arches, serving as a metaphor to the Three-Legged-Stool and nodding to the idea that all roads lead home. A place where we laugh, learn, talk, debate, and celebrate together. Through a variety of different multisensory stage sets we surprise and delight the audience and build the McFamily feeling in a way that only McDonald's can.
Roles and Responsibilities
Environmental Design Lead
Agency : Jack Morton
Creative Direction : Eric Dean & Alex Esguerra